New Arrivals
Brow Down To Me
Precision Brow Pencil
As low as
$9.50
Lash Uprising
Washable Volumizing & Lengthening Mascara
As low as
$10.50
LINE UP
Felt Tip Liquid Eyeliner
As low as
$9.50
Multitasker Brush
$9.50
Ultimate Blender Brush
$8.50
Dual Eyeshadow Brush
$7.50
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LINE UP & LASH UPRISING
Liner & lash perfection!
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NEW MULTITASKING BRUSHES
Better ways to blend
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BROW DOWN TO ME
Ultrafine, hair like strokes
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MAKE HER GEL-OUS
Glides on, stays perfect!
3 out of 4 women saw BOLD, FULL CLUMP-FREE VOLUME
96% saw visibly lifted longer looking lashes
100% saw more defined and beautiful lashes
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LOCATE US
Where to find us?
We're available at select
FIND A STORE
Use #JOAHBEAUTY TO BE FEATURED